The conference that is
“The conference that’s trying to reinvent how we network” – Harvard Business Review C2 Montréal is an international three-day business conference that brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts in business development. We were commissioned by C2MTL to develop its new corporate identity and redefine the brands’ foundations to achieve a strong system for the years to come. The intention behind the new logo was to develop a bold and recognizable mark, that would also serve as a graphic system for the various communications put out by C2 throughout the year. The 2-letter logo is flexible and versatile – it is used in both “closed” and “open” form depending on the context : stationery, brochures, ads and screen-based communications.