Wild Grace
Skincare inspired by
Ayurveda.
Wild Grace is a skincare products line inspired by ancient Ayurveda, a general wellness medicine system originating from the Indian subcontinent that focuses on the mind, body and spirit balance.
The visual identity is rooted in ancient and mystical practices – a balanced typographic play on sophisticated imperfection, modern and gestural properties, unusual and organic rhythm, and an old world personality. The minimal approach to the packaging line reflects the founders’ vision – to develop a refined, almost exclusive eco-luxe product that merges method, tradition and precision with humanity and ritual.
The visual identity is rooted in ancient and mystical practices – a balanced typographic play on sophisticated imperfection, modern and gestural properties, unusual and organic rhythm, and an old world personality. The minimal approach to the packaging line reflects the founders’ vision – to develop a refined, almost exclusive eco-luxe product that merges method, tradition and precision with humanity and ritual.
Discipline
Identity
Packaging
Credits
Photo Direction : Mariane Vaillancourt
Illustration : Mireille St-Pierre
